Customers enjoy the convenience of online shopping. Unfortunately, it’s the risk of fraud that gives them reason not to buy. MasterCard has produced MasterCard SecureCode, an innovative security feature built-in to MasterCard credit and debit cards that can give your customers confidence to buy. In fact, according to MasterCard Consumer research 44% of consumers indicated having SecureCode would increase their likelihood of buying more online.

MasterCard SecureCode is initiated on your Web site and interacts with both the cardholder and their card issuer. When your customers check out, an in-line window appears asking them to enter a unique, personal code that has been registered with their bank. The bank then authenticates the cardholder and provides the electronic retailer evidence of the online purchase. It sounds pretty simple—and it is. Most of all, it’s extremely effective.

MasterCard SecureCode is designed to help online merchants:

· Guarantee payments in the e-commerce channel

· Reduce fraud

· Reduce chargeback’s

· Increase online business

· Increase cardholders online shopping confidence

Reduce Chargeback’s

Once a merchant deploys SecureCode, it’s up to the issuer to authenticate its cardholders for online transactions. The authentication data, together with an authorization approval, gives (you) the merchant a transaction that is guaranteed against the most common types of chargeback’s- such as “cardholder not authorized” and “cardholder not recognized” chargeback’s. And (you) the merchant can focus on your business at hand rather than authorization and chargeback concerns.

Should you have any questions regarding MasterCard Secure code or you wish to enroll please call an Elite Payment Processing representative at 877-330-3313.