Since the widespread switch from paper gift certificates to easily scannable cards, retailers have seen a significant increase in the demand and redemption of gift cards—and not just during the holidays. A popular choice year-round, gift cards offer a bevy of benefits for the consumer and for the merchant. At Elite Payment Processing, we offer a robust, reliable gift card program that makes it easy for you to honor this widely popular payment method.

As a participant in our gift card program, you’ll have the opportunity to customize your own designer card with your logo and graphics to reinforce your branding message. When a prospective customer receives your card as a gift, they’ll essentially be presented with a miniature advertising piece for your business. As a subscriber to our program, you’ll receive all display materials, gift card envelopes, how-to manuals, and a detailed reporting suite.

Your business will reap an abundance of benefits when you implement our gift card program:

Contact us to learn more about how our gift card program can boost profitability, reinforce branding, increase transactional efficiency, and provide your customers with a pleasant shopping experience. 

• Since gift cards have to be activated by retail personnel before they can be redeemed, they carry much less chance of fraud than credit or debit cards.

• With more than half of customer order totals exceeding the face value of their gift cards, this payment method provides a significant revenue lift.

• Gift card kiosks provide an excellent in-store marketing opportunity. Displayed at checkout, they’ve proven their value as a booster of impulse purchases.

• When compared with the paper certificates of old, gift cards are extremely easy to redeem, validate, and track. They can simply be swiped at a terminal just like standard credit and debit cards.

• You can utilize gift cards as incentives for purchasing certain dollar amounts, or as prizes in sweepstakes and other promotional campaigns.

• If a customer spends only a portion of their gift card, you can return it to them for future use instead of providing them with cash back. Their scannable magnetic strip also allows gift cards to be re-loaded with additional value.

• Consumer studies have shown that 15% of purchased gift cards are never redeemed or are allowed to expire before they’re used, translating into straight profit for your business.